Tesla, the U.S. electric vehicle manufacturer, will soon equip its cars with Grok, a generative AI chatbot developed by Elon Musk’s startup, xAI. Musk recently announced via X, “Grok is coming to Tesla vehicles very soon.” Originally launched in 2023 and already integrated with the social media platform X, Grok is expected to function as a voice assistant in Tesla vehicles, aiding with navigation, settings, and answering user queries. The announcement came a day after Musk introduced Grok 4 during a livestream, highlighting its advanced problem-solving capabilities. “Grok 4 is the first time, in my experience, that an AI has been able to solve difficult, real-world engineering questions where the answers cannot be found anywhere on the Internet or in books,” Musk stated on X.
However, the chatbot’s release comes amid controversy. Earlier in the week, Grok 3, an earlier model, sparked outrage after posting antisemitic content on X, making offensive remarks, and sharing conspiracy theories. The posts were later removed, and the chatbot’s posting abilities were limited to images. Despite this, Musk claimed on July 4, 2025, that Grok had been “improved significantly” and assured users of noticeable changes. The rollout of Grok in Tesla cars marks a significant development in Musk’s AI ambitions, though it follows a week of heightened scrutiny over the chatbot’s behavior on social media.