Snap has formed a major alliance with Perplexity to integrate its AI-driven answer engine directly into Snapchat. Beginning in early 2026, Snapchat’s chat interface will feature Perplexity as an embedded tool that allows nearly one billion monthly users to pose questions and receive sourced, conversational responses without leaving the app.
As part of the agreement, Perplexity will provide Snap with $400 million in cash and equity tied to the rollout. With Snapchat reaching more than 75% of 13–34-year-olds in over 25 countries, the partnership gives AI developers a significant entry point to a highly engaged, mobile-native audience. “Perplexity’s mission is to support the world’s curiosity,” said Aravind Srinivas, CEO of Perplexity, noting that Snapchat offers a natural environment for discovery.
Evan Spiegel, CEO of Snap, added, “Our goal is to make AI more personal, social, and fun – woven into the fabric of your friendships, Snaps, and conversations. This partnership reflects our shared vision for the power of AI to enhance discovery and connection on Snapchat, and we look forward to collaborating with more innovative partners in the future.” Perplexity will operate alongside Snapchat’s existing My AI feature, providing a dedicated answer engine that helps users explore topics with real-time citations.