Salesforce, a global provider of customer relationship management solutions, has entered into a definitive agreement to acquire Bluebirds, an AI-driven prospecting platform that enhances lead identification and engagement through advanced data intelligence. Bluebirds’ agentic technology automates top-of-funnel prospecting, enabling sales teams to target high-potential leads more quickly and operate with greater efficiency.
Once the transaction closes, Salesforce intends to integrate these capabilities into its Sales Cloud and Agentforce, offering customers enhanced tools to automate pre-sales activities. Kris Billmaier, EVP and GM of Sales Cloud at Salesforce, stated, “Bluebirds’ technology will help us deliver smarter, AI-powered prospecting that makes sellers more productive from day one, right inside the Salesforce platform.”
The Bluebirds team brings extensive expertise in AI, sales data, and intelligent systems, developed through years at leading technology firms. Their work will contribute to Salesforce’s AI strategy, aiming to create more efficient and automated selling processes. Bluebirds CEO Rohan Punamia said, “Joining Salesforce lets us accelerate that mission and bring the power of intelligent, agentic prospecting directly into the platform customers already know and trust.” The deal is expected to close in the third quarter of Salesforce’s fiscal year 2026, subject to standard closing conditions.