Salesforce has announced plans to invest $6 billion in its UK business through 2030, reinforcing its role as a key innovation center in Europe. This new commitment follows a $4 billion five-year investment made in 2023 and the launch of its first AI Center in London. Chairman and CEO Marc Benioff said, “We are doubling down on our long-standing commitment to the UK with this significant investment. We’re delighted that the UK, already a vital talent and innovation center, will become our AI hub for Europe, driving product innovation for customers across the region.”
The UK remains Salesforce’s largest market outside the U.S., with IDC estimating that the UK Salesforce economy could generate over $41 billion in economic benefits and create more than 500,000 jobs by 2028. The company’s expansion will build on recent acquisitions, including Convergence.ai and Own Company, with Informatica expected to join once regulatory approvals are secured. New UK-based R&D teams will drive AI product development across Europe, supporting customers like Capita, Formula 1, and Simplyhealth.
UK Technology Minister Kanishka Narayan welcomed the announcement, noting it would bolster the country’s AI ambitions. Salesforce Ventures has also invested over $200 million in UK AI startups, while philanthropic initiatives include a $1.27 million Salesforce Accelerator to help nonprofits deploy AI agents.
Zahra Bahrololoumi, CEO of Salesforce UK & Ireland, stated, “With our deep pool of talent, we will power responsible AI innovation and help our European customer base transform their organizations.”