Qualtrics has announced a definitive agreement to acquire Press Ganey Forsta, a provider of experience analytics and data solutions, in a deal valued at $6.75 billion. The transaction, payable in cash and equity, aims to combine Qualtrics’ advanced AI and experience management platform with Press Ganey Forsta’s data, benchmarking, and healthcare insights to create a unified solution for improving customer, employee, and patient experiences. The merger, pending regulatory approvals, will allow organizations across industries to gain insights and deliver more personalized and effective outcomes.
Zig Serafin, CEO of Qualtrics, stated, “Bringing Qualtrics and Press Ganey Forsta together will accelerate the adoption of AI and create the most comprehensive platform for improving the human experience. Combining Qualtrics’ AI platform with Press Ganey Forsta’s trusted analytics and deep expertise creates an opportunity to deliver exceptional value and measurable outcomes for our customers.”
Patrick T. Ryan, Chairman and CEO of Press Ganey Forsta, added, “By bringing together two leading companies, we’re accelerating critical advancements that will elevate the human experience, driving greater safety, trust, and value for millions of patients, consumers, and employees worldwide.” The acquisition is expected to close in the coming months, following customary regulatory and closing conditions.