Software hasn’t always kept up with human complexity. Paul Meinshausen, Co-Founder and CEO of Aampe, believes software can—and must—become adaptive.
His journey from cognitive science research to co-founding a fintech company in India to building Aampe has followed a common thread: how humans make decisions in complex environments, and how technology can help. With Aampe, that takes shape as “agentic infrastructure”—software that doesn’t just display the same store to everyone, but rebuilds itself in real time for each individual user.
Instead of forcing people through the same paths, Aampe provisions an agent for every customer, learning what matters most—whether it’s protein intake for a fitness goal, sustainable sourcing for ethical eating, or the right movie recommendation for a Sunday night. That means millions of agents working in parallel, continuously experimenting and adjusting within guidelines that businesses set.
Aampe already powers personalization for food delivery apps in Africa, leading European tax software, music streaming platforms like Deezer, and global e-commerce players. The next frontier is helping enterprises navigate that shift at scale.