Klaviyo and Shopify have expanded their product integration to help international retailers unify commerce and customer data across multiple markets. The update connects Klaviyo’s CRM platform with Shopify Markets, enabling brands to synchronize localized product data across storefronts and marketing systems. The companies introduced a new feature called Locale Aware Catalogs, which automatically transfers translated product information, regional pricing, currencies, and market-specific URLs into Klaviyo’s marketing and customer engagement tools.
The enhancement allows businesses to manage one global catalog while delivering region-specific experiences through email, text messaging, and service channels. With international online retail projected to reach about $6.4 trillion in 2026, the companies said businesses increasingly require infrastructure that connects localized storefronts with marketing operations across regions.
Andrew Bialecki, Co-Founder and Co-CEO of Klaviyo, highlighted the collaboration’s focus on international growth, stating, “Our partnership with Shopify is built on a shared vision to make brands more successful as they scale globally.” He added that “Innovations like Locale Aware Catalogs allow merchants to access Shopify Markets in Klaviyo, helping businesses run one global strategy while delivering experiences that feel truly local in every market.”