Five9 has appointed Jay Lee as Chief Marketing and Growth Officer, creating a new unified role to align the company’s global marketing, revenue strategy, and operations. Lee joins Five9 to oversee the go-to-market (GTM) engine for the firm’s “Intelligent CX Platform,” focusing on the convergence of data analytics and AI-powered customer experience.
Lee brings a rare technical and operational pedigree to the role, holding a degree in Electrical Engineering from Cornell alongside his extensive marketing background. He most recently served as CMO at Icertis and Avalara, where he led global demand generation and brand scaling. His career also includes senior leadership tenures at PayPal, American Express, and GE Capital, giving him deep expertise in high-concurrency financial environments and B2B technology.
CEO Amit Mathradas noted that Lee’s ability to connect customer-facing teams with underlying data is essential for the next era of CX, where human expertise and AI work in tandem. Lee stated that he joined Five9 to help lead the transformation of the customer journey, ensuring that brand strategy and revenue operations are driven by measurable, real-world business impact.