The first time Katy Carrigan received a Goody, it surprised her. “I still got that dopamine hit, that emotional high of someone unexpectedly sending you a gift,” she told The Software Report. “It hadn’t lost that joyful experience.”
That moment eventually led her to join the company, and today, she’s its CEO. With a background in sales, partnerships, and growth leadership at Dropbox, Carrigan had built teams that scaled. But Goody felt different. “This is something we are already doing as humans,” she said. “But it hasn’t been innovated on. It hasn’t been made easy.”
Goody lets users send gifts via email, text, or link—no address required. The recipient can accept the gift or swap it for something else of equal or lower value. “You’re going to get the highest perceived value possible when they get to choose exactly what they want,” Carrigan said.
The company launched as a consumer app in 2020. But its earliest and most active users weren’t gifting friends—they were using it for business. “The people who were most excited to use the mobile app and were spending the most money on it were actually using it for a business use case,” she said. In 2021, Goody pivoted to B2B, and now works with more than 15,000 companies across HR, marketing, and sales teams.
Swag has quickly become one of Goody’s fastest-growing revenue streams. Companies want branded versions of the gifts they’re already sending, and Carrigan sees that as a natural extension. “We’re doubling down… making it more self-serve, easier to do,” she said. “The product should be just as frictionless for branded gifts as it is for everything else.”
For Carrigan, the product is only part of the equation. Culture—within the company and across the customer experience—still drives how she leads. “Gift giving is unique to human nature and culture,” she told The Software Report. “How do you bring it onto a platform without losing that?” Her job is to make sure the answer scales.