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ServiceNow has announced a major architectural shift, embedding AI, data connectivity, and governance into its entire product portfolio to move beyond the industry trend of disconnected AI “add-ons.” Central to this update is the launch of the Context Engine, an enterprise intelligence solution that grounds AI agent decisions in an organization’s specific policies, asset relationships, and historical data. 

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By leveraging a massive data foundation of 85 billion annual workflows, the Context Engine enables autonomous agents to move beyond simple assistance to executing complex tasks with cross-enterprise accountability. This unified approach aims to solve the fragmentation problem facing large enterprises by integrating intelligence directly into the core workflow layer rather than treating it as a separate procurement project.

To further lower the barrier for technical teams, ServiceNow unveiled its new Build Agent skills and a revamped SDK, allowing developers to build workflows in preferred environments like Claude Code, Cursor, or OpenAI Codex and deploy them directly to the ServiceNow platform. This “build anywhere” strategy is complemented by a new tiered offering model, including the Enterprise Service Management (ESM) Foundation, which allows midsize companies to consolidate IT, HR, and legal services onto the AI platform in a matter of weeks. 

By including AI and security features in every product tier by default, the company is positioning its platform as a central “AI control tower” where intelligence and execution are inextricably linked, ensuring that data lineage and governance inherit the same framework as the underlying business processes.

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