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Company Details

Company Name
Impact.com
Location
New York, New York

Profile

Impact.com aims to transform the way enterprises manage and optimize all types of partnerships. The company believes in the power of technology and data to drive transformational growth through trusted, measurable partner relationships. Visit http://impact.com  

Key Products

Performance: Impact.com’s core partnership-marketing engine unifies affiliates, creators, and customer referrals into a single platform, allowing brands to manage, track, and optimize all partner types with full-funnel visibility.

Creator: The Creator solution offers performance-driven influencer marketing—brands can discover creators, automate campaign workflows, collaborate on content, handle contracts and payments, and track real business results.

Advocate: Advocate enables brands to build and scale customer-referral programs, turning customers into measurable revenue-driving advocates. It supports custom reward structures, shareable links/widgets, fraud protection, and analytics to monitor referral performance.

Customer Insights

“Since starting with Impact in September 2019 our partnerships … the amount of revenue generated through the partnership channel has doubled almost every month. Now we’re at more than 11,000 partners … media publishers, bloggers, YouTubers… you name it.” -Jerry Liu, Affiliate Partnerships Lead, Canva

“Impact has helped us widen our net to reach potential customers at any stage of the entrepreneurial life cycle, unlock new initiatives, and expand the scope of both our target partners and target customer personas. We’re really excited to diversify our partnership mix — new partnerships will be a key channel going forward.” -Jacqueline Ostrov, Head of Growth, Easyship

“In the past, we couldn’t see how the channels intermingled. Now we have detailed conversion path data that shows how affiliate fits into our holistic media strategy. We’re getting more useful insights than we ever imagined.” -Priest Willis, Senior Manager,
Global Performance Partnerships Marketing

Key Executives

  • David A. Yovanno, Chief Executive Officer
  • Per Pettersen, Chief Strategy Officer & Co-Founder
  • Roger Kjensrud, Chief Technology Officer & Co-Founder
  • Max Ciccotosto, Chief Product Officer
  • Cristy Garcia, Chief Marketing Officer
  • Dale Lynch, Chief Financial Officer

Investors

Impact.com announced a $150 million funding round in 2021, led by the Qatar Investment Authority.

Impact.com previously raised $75 million in March 2019, led by Providence Strategic Growth (PSG).