Adobe and NVIDIA have announced a strategic partnership to accelerate AI-powered content creation, production, and personalization, including development of the next generation of Adobe Firefly models and new agentic workflows. The collaboration combines Adobe’s creative and marketing platforms with NVIDIA’s computing infrastructure, AI libraries, and development tools, including CUDA-X, NeMo, and Agent Toolkit. Adobe said the partnership is aimed at improving precision, control, and scalability across creative and marketing pipelines.
The companies also plan to work on cloud-based creative and marketing tools beyond model development. That includes agentic workflows for content and campaign production, as well as a cloud-native 3D digital twin solution for marketing and commerce built on NVIDIA Omniverse libraries. Adobe said it will apply NVIDIA technologies across products including Acrobat, Photoshop, Premiere Pro, Frame.io, Firefly Foundry, GenStudio, and Adobe Experience Platform.
In announcing the partnership, Adobe CEO Shantanu Narayen said the companies share a goal of “reinvent[ing] creative and marketing workflows with the power of AI.” NVIDIA CEO Jensen Huang described the move as a deeper extension of the companies’ long-running relationship, saying they are bringing their research and engineering teams together to accelerate Adobe’s applications and jointly build new AI models.