Klaviyo has announced a strategic partnership with Google to develop AI-driven customer engagement tools that connect product discovery, purchase, and post-sale interactions into one digital experience. The collaboration combines Google’s capabilities in search, advertising, artificial intelligence, and messaging with Klaviyo’s real-time customer data platform. The companies aim to help brands shift away from traditional marketing campaigns toward automated systems that interpret customer intent and respond instantly across digital channels.
The integration links signals captured across Google services to Klaviyo’s customer profiles, enabling brands to personalize communications and actions in real time. Klaviyo said its data platform processes around 3.4 billion daily customer interactions across more than 8 billion profiles, connecting behavioral and purchasing data to guide decision-making across marketing and commerce activities. The partnership also expands existing integrations such as Google Ads for advanced ad targeting, Google BigQuery for centralized data management, and RCS for Business messaging for interactive mobile engagement.
Andrew Bialecki, Co-Founder and Co-Chief Executive Officer of Klaviyo, said, “Commerce is entering a phase where software doesn’t just execute tasks, it makes decisions.” He added that the collaboration will extend how artificial intelligence and customer data shape interactions across commerce and messaging. Stephen Brough, Global Go-To-Market Head for RCS for Business at Google, stated, “This deepened collaboration across our two companies and product lines will help Google bring real-time customer intelligence to every touchpoint a consumer has – from ads to AI.” The companies also plan to pilot a feature that allows users to start conversations with AI-powered customer agents directly from Google Search through RCS messaging channels.