Perplexity, an AI-powered knowledge platform, has announced the launch of Comet Plus, a new business model aimed at strengthening quality journalism in the age of AI. The initiative introduces a $5 subscription, available at no additional cost to Perplexity Pro and Max users, offering direct access to verified, high-quality reporting through AI-assisted answers.
Comet Plus compensates participating publishers based on how their content contributes to both human and AI engagement, moving away from traditional pageview-based models that often undermine journalistic value. The launch includes partnerships with leading publishers such as CNN, Condé Nast, Fortune, Le Figaro, Le Monde, The Los Angeles Times, and The Washington Post.
Through these collaborations, Comet Plus users can access premium journalism, from global headlines to in-depth cultural coverage, directly within the Comet browsing experience. The platform aims to build a sustainable ecosystem where trustworthy reporting is rewarded, intended to ensure that publishers retain relationships with their audiences in AI-supported environments.