The Software Report is pleased to announce the Top 25 Sales Enablement Software Companies of 2025. This year’s honorees are simplifying how revenue teams train, engage buyers, and manage deals by embedding enablement directly into daily workflows. Companies like Seismic and Highspot are setting the pace with platforms that unify content, coaching, and analytics at enterprise scale. Building on that foundation, others such as Pitcher, Mediafly, and Demandbase are tailoring solutions for specific needs — from life sciences field execution to revenue enablement and account-based marketing.
The past year has brought pivotal developments across the sector. Clari and Salesloft announced a merger to create one of the largest revenue platforms, while Showpad entered a new chapter through its combination with Bigtincan under Vector Capital. Mediafly also expanded into learning management with its acquisition of Appinium. As enablement becomes integral to go-to-market strategy, these companies are setting the standards for how sales teams learn, engage buyers, and execute with consistency.
Honorees were selected following a review of solutions provided, organizational depth, and market reach. Please join us in recognizing the Top 25 Sales Enablement Software Companies of 2025.
1. Seismic
Launched in 2010 by CEO Doug Winter and four co-founders in San Diego, Seismic set out to address the disorganized pitchbooks that sales teams were using with clients. The company has since grown into an enablement platform for large enterprises, combining content, training, and analytics within its Enablement Cloud. It rolled out Aura Copilot and a new Role-Play Agent in 2025 that simulates customer conversations and scores rep performance.
Seismic also achieved ISO 42001 (the first international standard for AI management) in 2025, which signals mature, responsible AI for regulated industries. Backed by an additional $170 million Series G round in 2021 led by Permira and prior investors like Lightspeed and JMI, Seismic supports name-brand transformations. Seismic believes that trusted content, coaching signals, and now trusted AI governance are all tied to outcomes like faster prep and shorter cycles.
2. Highspot
Seattle-based Highspot provides an AI-driven platform designed to help go-to-market teams access content, training, and execution tools directly within their CRM or chat systems. After raising $248 million in a Series F round in 2022 from the likes of B Capital Group and ICONIQ Growth at a $3.5 billion valuation, Highspot has since accelerated product rollout.
New releases in 2025 included Nexus™, a unified AI/analytics engine, plus Highspot Agents for adaptive learning, role-play, and real-time coaching across Salesforce and Slack. The company was co-founded by ex-Microsoft leaders Robert Wahbe, Oliver Sharp, and David Wortendyke.
Some of its big wins include DocuSign lifting its average deal size by a reported 20%, while Siemens Digital Industries Software exceeded annual growth targets by 100%+. Other notable clients include FedEx, HSBC, and NVIDIA.
3. Showpad
Showpad, known for its content activation and guided selling tools, entered a new chapter in August 2025 when Vector Capital agreed to acquire the company and merge it with Bigtincan. The combined business, operating under the Showpad brand, will be one of the largest AI-driven enablement providers globally.
For the 1,200+ customers across 50+ countries, this new relationship promises faster roadmaps, deeper enterprise support, and even tighter Microsoft Copilot integrations rolling out this year. With dual hubs in Ghent and Chicago, Showpad focuses on elegant buyer experiences backed by robust analytics. Some notable clients include Merck, Bridgestone, and GE Healthcare.
The Vector-backed combination adds scale and capital to that formula. Showpad expects to roll out accelerated AI features, stronger enterprise services, and continuity for global brands that rely on it to align marketing and sales around the moments that move deals.
4. Mediafly
Chicago-based Mediafly offers a revenue enablement platform that spans content management, training, buyer engagement, conversation intelligence, and value selling. The company also applies AI tools to coach sellers and measure impact.
In June 2025, Mediafly acquired Appinium, the leading Salesforce-native LMS, unifying learning data with CRM workflows. That followed an $80 million funding round in 2023 (led by BIP Ventures with support from Boathouse Capital), used to scale enterprise features and expand the platform.
The company works with a long list of notable customers, such as Nestlé, ADP, Honeywell, TransUnion, Heineken, and Adobe. CEO Bill Walsh frames the vision as “autonomous performance enablement,” where intelligent agents recommend content, training, and next best actions inside the tools reps already use. This allows managers to coach at scale and leaders to forecast with more confidence.
5. Pitcher
Built in Zurich and now deployed globally, Pitcher is the vertical specialist for field execution, especially in life sciences, CPG, and manufacturing. These are sectors where offline access, strict compliance, and in-call guidance matter. Founder and CEO Mert Yentur steers a product culture obsessed with workflow depth over generic checklists. The company was largely bootstrapped between 2011 until 2022, when it secured a strategic growth investment from Crest Rock Partners.
In 2025, Pitcher introduced PIA (Pitcher Intelligent Agent), a closed-gen-AI assistant that preps agendas, role-plays objections, generates tailored decks, and recommends next best actions. Case studies show medtech and pharma teams consolidating fragmented tools into Pitcher’s Super App to speed cycles and tighten governance. With deployments across scores of Fortune 500 companies, Pitcher’s formula offers industry-specific workflows and trustworthy AI to keep complex field teams moving fast and staying compliant.
6. Guru
Philadelphia-based Guru provides a knowledge management platform for go-to-market teams, offering tools such as battlecards, competitive notes, and product updates integrated directly into sellers’ applications. In August 2025, Guru launched a Microsoft Copilot Studio connector, which integrates trusted, reviewed knowledge into AI agents so “good answers” are also correct answers.
Co-founded by Rick Nucci (who previously started Boomi) and Mitch Stewart, Guru is backed by about $70 million in funding from notable investors like Thrive Capital, Accel, Emergence Capital, and Slack Fund. Customer stories from fast-scaling shops on Shopify to large enterprises like Slack and Spotify echo the same theme.
Guru helps deliver faster time-to-answer, fewer escalations, and tighter alignment. As enterprises start utilizing Copilot and other assistants, Guru’s verified cards aim to keep AI grounded and revenue teams confidently on message.
7. Whatfix
A leader in Digital Adoption Platforms, Whatfix helps enterprises turn complex software into guided, self-serve experiences that boost adoption and cut support noise. The company added Mobile SDK support for Flutter in 2025 and introduced AI-driven diagnostics that spot and fix issues within in-app guides. These capabilities are important when enabling CRM, ERP, HCM, and CX at a global scale.
Backed by its latest $125 million Series E round in September 2024 from notable investors like Warburg Pincus and SoftBank Vision Fund 2, Whatfix counts Experian, Cisco, and Snowflake among its 700+ enterprise customers. Co-founder and CEO Khyadim Batti has led continual product innovation and growth at the company.
The product philosophy is to meet users in-flow, learn from their behavior, and continuously iterate guidance so technology investments start paying back faster. For North American rollouts, the company promises cleaner launches, happier users, and measurable ROI on every platform.
8. Clari
Clari built the Revenue Context that unifies human and machine signals into a time-series model for forecasting, deal inspection, and now AI agents at enterprise scale. In August 2025, Clari and Salesloft announced a merger to create a “Revenue AI powerhouse,” expanding coverage from top-of-funnel engagement through forecast and execution.
Clari has raised more than $375 million in venture funding, including a $225 million Series F led by Blackstone Growth in 2022 that pushed its valuation above $2.6 billion. Serial entrepreneur Andy Byrne serves as co-founder and CEO, having previously held leadership roles at VitalSigns, Timestock, and Clearwell Systems.
More than 1,500 enterprises—including Adobe, HPE, Cisco, Okta, Zoom—run revenue on Calri’s platform. An AWS case study looking at Clari’s use of Amazon Aurora I/O-Optimized highlights cost and performance gains behind the scenes. The underlying goal is consistently connecting every revenue signal, adding the proper guardrails, and letting humans and agents run a predictable, autonomous revenue process.
9. Gong
Gong popularized conversation intelligence, and in 2025 it leveled up with over a dozen AI Agents that live inside revenue workflows to summarize calls, flag risk, predict deal outcomes, and automate follow-ups. A strategic partnership with Microsoft brings Gong insights into Microsoft 365 Copilot, Teams, Outlook, and even lets customers build custom agents in Copilot Studio that act on Gong data.
Inspired by co-founder and CEO Amit Bendov’s issues with having a lack of clear insights from customer interactions in previous roles, the company uses rich customer interaction data to power precise automation, before meeting sellers in the tools they use daily. Bendov believes that AI should support salespeople and not replace them. Customers such as Uber for Business, ADP, and Sprout Social report time savings, improved pipeline management, and shorter sales cycles from using the platform.
10. Salesloft
Atlanta-based Salesloft is best known for Rhythm, its AI guidance that tells reps what to do next and incorporates deep CRM integrations. In December 2021, the company took a majority investment from Vista Equity Partners at a $2.3 billion valuation, helping fund product expansion and global scale these past few years.
Counted among its 5,000+ customers are blue-chips like IBM, which publicly credits Salesloft for stronger coaching consistency, and thousands more across tech and services. In August 2025, Salesloft and Clari announced plans to merge, creating an end-to-end, autonomous revenue platform that spans engagement through forecasting and execution. For go-to-market leaders, that means tighter alignment between seller actions and boardroom visibility without stitching tools together.
11. Outreach
Outreach’s sales execution platform blends automated prospecting, mutual “Success Plans,” and Kaia, its real-time conversation intelligence, so reps can plan, engage, and close with less admin work.
The Seattle-based company raised $200 million in Series G funding from the likes of Tiger Global Management and Sands Capital at a $4.4 billion valuation in June 2021, fueling a push into enterprise workflows and AI agents. The company is led by co-founder and CEO Manny Medina, who was inspired by issues he saw while working at Microsoft and Amazon AWS.
New releases in 2025 improved CRM data hygiene and admin controls while Success Plans matured into a shared buyer-seller workspace that standardizes complex deals. Kaia keeps reps on script and turns live calls into action items and follow-ups, helping leaders coach at scale. Outreach’s appeal in North America is that it balances power for operations with usability for frontline sellers, so adoption sticks and forecasting improves.
12. PathFactory
Toronto-based PathFactory gives revenue teams “content intelligence.” This shows exactly what prospects binge and for how long, activating that insight across websites, email, and seller follow-ups. CEO Dev Ganesan has deep SaaS leadership experience, having previously served as CEO of ItemMaster and also held roles at Aptara and Fishbowl.
The company has leaned into AI with ChatFactory, a conversational assistant that answers buyer questions using verified content and analytics. ChatFactory has gotten several updates over the course of 2025 to make it easier to use and offer more powerful tools.
For U.S. ABM programs, PathFactory’s strength is precision. Marketing teams see which assets drive intent and sellers see which contacts consumed what, so they can engage at the right moment with the right pitch. Deep integrations and a focus on account journeys have made it a favorite for enterprises looking to connect spend to pipeline.
13. Showell
Showell is a sales content hub built for field and channel teams that need instant, offline-ready access to the right collateral. Headquartered in Finland with a growing North American presence from its Chicago office, Showell pairs a simple admin experience with fast, brand-safe presentations and shareable digital rooms. Co-founder and CEO Sami Suni started the company after years of working in software consulting, aiming to build a product that improves over time.
Mobile and desktop apps cache content for offline use, which is mainly used on factory floors, at events, and in low-connectivity sites. It also helps to push back engagement analytics when online again. Users are quick to praise Showell’s lightweight, intuitive, and setup speed across distributed teams.
14. Demandbase
Demandbase’s unified ABM/ABX platform identifies in-market accounts, personalizes engagement, and routes insights to sellers. The company has raised about $320 million over eight funding rounds, with investors including Sageview Capital and Altos Ventures. More than 2,800 organizations use its services, with the client base featuring big names like IBM, NetApp, and TreviPay. Chris Golec took over as CEO in 2019 and helped push annual revenue past the $200 million mark in 2024.
In July 2025, the company launched AgentBase, a platform for AI agents that operate on GTM data to suggest next-best actions and orchestrate campaigns. The product is offered directly through the AWS Marketplace.
Recent product updates expanded Buying Group intelligence and AI assistance, tightening the relationship between marketing and sales. For U.S. enterprises, Demandbase’s edge is data plus activation. It focuses on intent, first-party signals, and CRM context feed recommendations that are measurable against pipeline and revenue.
15. DealHub
DealHub unifies CPQ, subscription management, and a buyer-facing DealRoom so pricing, assets, and approvals are all in one place. Headquartered in Austin with R&D in Tel Aviv, the company is led by Founder and CEO Eyal Elbahary. The company stands out for its Salesforce-native depth and admin simplicity.
DealHub has raised about $90 million, most recently with a $60 million Series C round in June 2022 led by Alpha Wave Ventures. The fundraising aided expansion, with the team of almost 250 employees working together to hit $61.6 million in revenue in 2024.
U.S. brands like Algolia and Yotpo share public case studies citing faster quotes and cleaner governance with DealHub as teams scale. The platform’s modern product modeling, guided selling, and digital DealRoom help revenue teams reduce last-mile friction, tighten approvals, and give buyers a single, collaborative hub from quote to close.
16. PandaDoc
PandaDoc streamlines quotes, contracts, and renewals with templates, e-signatures, and analytics for over 65,000 companies, including AutoDesk, Bosch, and TomTom. It’s now augmented by native CPQ, which fits neatly inside Salesforce and other CRMs. The company crossed $100 million ARR in August 2024 and works with companies such as Autodesk, HP, and U-Haul.
Founded by Mikita Mikado and Sergey Barysiuk in Belarus, PandaDoc’s U.S. footprint spans San Francisco and St. Petersburg, FL. Its product cadence is focused on approvals, catalogs, and payments. What customers like most is the combination of ease-of-use and insight, as they’ve access to standardized pricing, faster cycles, and knowing exactly which pages buyers viewed before they signed.
17. ON24
ON24’s Intelligent Engagement Platform powers everything from webinars to multi-session virtual events, then converts interactions into CRM-grade signals for sales. The San Francisco company keeps innovating in AI personalization. Some recent benchmarks show content hubs driving sharp gains in demo and quote requests, while case studies cite double-digit ROI on pipeline.
Co-founder and CEO Sharat Sharna has led ON24 since its early days, guiding the company through its evolution from webcasting to intelligent engagement and its 2021 IPO. The company’s core platform ARR was almost $126 million in Q1 2025 and it started a $50 million share repurchase program.
With decades of experience in the category, ON24 is a reliable bridge between marketing and sales. It runs high-scale digital experiences, atomizes them into snackable assets, and pushes engagement data into Salesforce or MAPs so sellers know who’s interested, and in what.
18. Decerto
Decerto develops IT solutions for the insurance and financial industries that automate agents’ work and support underwriting processes, enabling flexible product management. Its proprietary business rules engine – Higson – allows product teams to independently define rating and eligibility rules, while the Agent Portal streamlines brokers’ daily work by providing easy access to quotes, policies, and compliant communications.
Founded in 2006, Decerto has grown entirely independently without external funding under the leadership of CEO Piotr Biedacha. Its clients include Allianz, Generali, and Sompo.
In 2024, Decerto entered a distribution partnership with Send Technology Solutions to deliver its underwriting solutions to insurers in the United States and the UK. Carriers choose Decerto for its implementation speed, configurability, and pragmatic “build what matters” approach that integrates new systems into existing ecosystems rather than replacing them.
19. SalesHood
SalesHood focuses on the people side of enablement, such as onboarding, practice, and coaching. It then links readiness to revenue outcomes. CEO and co-founder Elay Cohen (former SVP of sales productivity at Salesforce and author of SalesHood and Enablement Mastery) built the platform to help managers certify skills, run AI-assisted role-plays, and activate the right content at the right stage.
Customer stories from brands like RingCentral highlight faster ramp and higher attainment, while recent AI features recommend content and automate certification workflows. The result is a coaching-led system that scales what great managers do, helping teams learn faster, present better, and win more consistently.
20. WizCommerce
Born out of Sourcewiz’s export-digitization roots, WizCommerce re-emerged in North America as a modern B2B sales and e-commerce platform for distributors and manufacturers. CEO and co-founder Divyaanshu Makkar is driving the push to replace outdated legacy systems with intelligent workflows, having launched the company in 2021 after a stint with Bessemer Venture Partners.
The company is backed by Peak XV Partners (ex-Sequoia India) and provides an AI-native operating system that replaces spreadsheets and legacy portals with real-time catalogs, pricing, quoting, and a 24/7 B2B storefront through WizShop.
Adoption is growing particularly fast across home décor and furnishing companies. Customers include Arteriors Home, Howard Elliott, Loloi Rugs, Leftbank Art, and Zuo Modern, with Zuo reporting a rapid revenue lift after going live.
WizCommerce’s mission resonates with wholesale leaders due to its shortened quoting, surface margin opportunities, and giving reps and buyers the same digital experience. With fresh capital and U.S. traction, the company is expanding its role in wholesale and AI-driven sales.
21. Reprise
Reprise lets teams build secure, interactive demos with no engineering required. That means that sellers can tailor product stories by persona and use case. The Boston startup’s AI-powered demo builder, released in 2025, speeds up the creation process, while analytics show which paths move deals forward. The company’s efforts are fuelled by the $62 million raised through a November 2021 Series B round, led by ICONIQ Growth.
Reprise masks sensitive data and offers multiple modes (guides, live overlays, full clones), giving presales and marketing a consistent, scalable way to “show, not tell.” For U.S. enterprises with complex products, the platform reduces demo risk, keeps narratives on-brand, and makes performance measurable across the funnel. Some notable clients include Zendesk, Sapiens, and Cloudera.
22. Qstream
Qstream was developed from Harvard Medical School research by co-founder Dr. B. Price Kerfoot and focuses on microlearning through spaced, scenario-based challenges that build measurable skills. It is a favorite for sales, clinical, and service teams that need continuous reinforcement without pulling people off the job.
In 2025, Qstream significantly enhanced its Authoring Assistant, which converts existing training assets into targeted micro-challenges aligned to role and business goals. It then reports proficiency trends that leaders can tie to performance outcomes. Its focus is on learning retention and behavior change, which it delivers to more than 600 enterprise clients including Oracle and Rackspace.
23. Momentum
Momentum turns Slack into a revenue operations cockpit by piping Salesforce workflows—field updates, approvals, and deal rooms directly into channels where teams already collaborate. The San Francisco startup is backed by Stage 2 Capital and FirstMark Capital. It has expanded enterprise features, including granular permissions and security, and it continues to ship automations that remove clicks between sellers, managers, and executives.
Momentum’s “deal rooms” keep stakeholders aligned without toggling tools, and its Salesforce integration means updates happen in the right system of record. For North American sales orgs trying to de-risk big opportunities, Momentum aims to help them make faster decisions and outline visible next steps for everyone. Clients include 1Password, Ramp, and Alation, with a lean team being led by CEO Santiago Suarez Ordoñez, whose mission is to change unstructured customer interaction into actionable insights. Among its 2025 rollouts were the launch of SmartClips and Account Briefs tools, which enhance its AI agentic platform.
24. Demostack
Demostack is a demo-experience platform that clones product UIs, scrubs data, and lets GTM teams spin up persona-specific demos in minutes. Founded in 2020 by CEO Jonathan Friedman to solve “demo dread” and backed by Tiger Global and Bessemer Venture Partners, the company has raised over $50 million to date.
Recent launches include an AI data generator that creates realistic, segment-specific demo data at scale. This is particularly useful for global teams and partner ecosystems. Public customer stories from companies like Gainsight, WalkMe, and Hunters cite shorter sales cycles and higher close rates as demos get more consistent and tailored. In crowded buying committees, Demostack aims to control the story, protect data, and measure what works.
25. Sharpsell AI
From Bengaluru to global deployments, Sharpsell AI helps revenue teams compose smarter content, auto-build compliant proposals, and guide conversations in real time.
Case studies in financial services report high weekly active usage and a faster sales cycle. For example, Axis Mutual Fund has seen a 98% weekly adoption on Sharpsell’s platform among more than 400 sales reps, leading to more consistency in creating compelling, data-rich presentations.
Behind the scenes, CEO-founder Hanuman Kamma champions a pragmatic AI ethos. He wants to automate the repetitive, enforce brand/compliance guardrails, and free up humans for high-value selling. The result is more consistent execution, especially for regulated industries where every word and every workflow matters.