Colleen Langevin has been appointed as the Chief Marketing Officer (CMO) of PROS Holdings, a global leader in AI-powered SaaS solutions for pricing, CPQ, revenue management, and digital offer marketing. PROS, which has nearly four decades of industry experience, employs AI-driven insights to empower businesses in industries such as manufacturing, distribution, and airlines to improve revenue and margin growth. The company’s platform optimizes shopping and selling experiences, reinforcing its position as a trusted partner for B2B and B2C organizations worldwide.
Langevin, an experienced marketing executive with over 20 years in the B2B and B2C sectors, will lead PROS’ global marketing strategy. Her mandate includes scaling the company’s demand generation engine, enhancing brand awareness, and spearheading digital marketing transformation. Previously, she served as CMO at Quest Software, where she drove significant revenue growth and increased enterprise valuation. Her career also includes leadership roles at Vista Equity Partners, Dell, CLEAResult, and Iron Mountain. Todd McNabb, Chief Revenue Officer at PROS, praised Langevin’s strategic vision and expertise, expressing confidence in her ability to accelerate growth.